Analysis on marketing channels issues Essay Example | Topics and Well Written Essays - 2000 words

Analysis on marketing channels issues - Essay Example This paper will focus on Coles supermarket and its marketing channel, as a retailer in Australia’s supermarket sector. Australia is one of the countries that have the most concentrated supermarket sectors in the whole world and the practises of the two major supermarkets (Coles and Woolworths) that have characterized the sector as a duopoly. Over the past decade, several shifts have occurred that have shown an evolving consumer consciousness and a discontented supermarket sector (LaFrenz,  2014). The lack of competition among the retailers in the supermarket sector has reduced the incentives to keep prices at a considerably low level for consumers. The two supermarkets have the opportunity to wield substantial buyer power that has resulted in lower prices that are paid to the suppliers. The quality of products has also become an issue and the rise of private labelled goods, for instance milk, has become an issue of concern to suppliers and other retail competitors in the retail market. As such, the two supermarkets have been subjected to an ideological opposition that has caused public campaigns t o prevent their entry into different towns and suburbs (Rural Industries Research and Development Corporation, 2010). This represents some of the issues that the two supermarkets have to deal with in terms of their market channels (LaFrenz,  2014). Coles supermarket, commonly referred to as Coles, was established in 1914 in Victoria, Australia. It has over 700 stores in the country and employs more than 100,000 employees in its business. It controls about 80 percent of the Australian supermarket sector along with Woolworths supermarket. It has revenue of approximately $32 billion and an operating income of about $2 billion. It operates under its parent company known as Wesfarmers. The role of Coles Supermarket chain as a retailer is to interpret the demands of the

Investigating the impact of Information Technology on a career or Term Paper

Investigating the impact of Information Technology on a career or profession of Healthcare - Term Paper Example Requirement for researchers to facilitate practitioners recognize how information technology can advance hospitals’ productivity is evident. As people are becoming more and more aged, population is becoming a challenge in social and economic sector worldwide. In the United States, people with age over 65 are expected to hit 70 million by 2030. This figure is doubled as compared to 35 million in 2000. Health care in the context of Information technology has become an obsession globally. These increments are been observer globally. The old aged people having diseases, requiring constant monitoring and medication and need to visit the hospitals and clinics on a regular basis. If the disease is identified at the initial stage by health monitoring techniques, the quality of life will be improved and many lives can be saved. At the same time, investigating the disease can reduce the cost and resources which are utilized for the treatment of a patient. The cost related to health care is also an emerging problem (Durresi et al. 211-218). For example, expenditures in the United States will grow to 15.9% for the health care from the GDP of $2.6 trillion by 2010 ("Keynote "). The Research and education along with the clinical practice is the key element facilitating the healthcare realm. The use of online screening tools can be accessed from the Internet is increasing. People are keener to find information regarding health and diseases from the Internet instead of visiting the doctor, which is a long and time consuming process (Koivunen et al. 1141-1150). The usability of computers systems is always an issue. The staff is not motivational to use computing devices installed in hospitals and medical resources. The research on the individual factors on health care staff’s computer use in psychiatric hospitals was conducted by (Koivunen et al. 1141-1150). The aim of the study was to examine the individual factors of

Analytical Paper Essay Example | Topics and Well Written Essays - 1250 words

Analytical Paper - Essay Example Via the characters they come across on their mainland trek, Granado and Guevara witness personally the injustices, face the deprived as well as meet the people and social-classes they could have never came across before. To their astonishment, the road portrays to them a real and enthralling image of Latin-American identity. Consequently, the trip correspondingly establishes the beginning of cognitive dissension and revolution within Guevara Ernesto, who apparently would later consider armed revolution as a technique to confront the continent's widespread economic disparities (Drinot17). In Cuba, Guevara discovered that the peasants had no electricity, schools, accessibility to healthcare and that 40% of the grown-ups were uneducated. Guevara established workshops to impart military tactics, health clinics as well as a newspaper for information disseminating. Guevara was instrumental for devising novel strategies for Cuba’s political, social as well as economic development. Gu evara ensured revolutionary justice against the traitors; he also instituted the Agrarian land-reform as well as the Agrarian Reform Law. This resulted in land redistribution and equality. Guevara was instrumental in instituting universal accessibility to higher education through introducing ‘affirmative action’ to institutions of higher education (Elena 45). Guevara is portrayed in The Motorcycle Diaries as a first-timer tourist:  a freshman finally wriggling out of his upperclass bubble and understanding the world as it is.  Eduardo Elena’s article â€Å"A  Point of Departure† contests this by indicating that this was not Guevara’s first voyage (26). In the movie, Guevara tells Granado that he had not traveled before, though Elena articulates that Guevara’s upper middle-class social rank gave him the chance to travel on holidays with family, and he  travelled as a youth before getting on this specific expedition. Elena  emphasizes that it is this tour in all over South America that is broadly thought to have opened Ernesto Guevara’s eyes to the miseries of the publics as he departed from his accustomed life in Argentina from  1951 to 1952. Guevara’s trips had him witness the divide between the haves and the have-nots (Drinot 10). The Motorcycle Diaries portrays Guevara persistently disregarding his fortunate social status to go through his explorations as an ordinary person. Elena supposes that this transpired as one approach in which Guevara started to display his non-conformist outlook towards a conventional community; his non-conformist explorations had a reflective impact upon how Guevara viewed the society around him.  Ernesto had the aptitude to decide to  rough-in, and this provided him with a distinctive perspective  to see the  predicament of the underprivileged he came across on his explorations (Drinot 11). Guevara’s discoveries made him have a negative attitude towa rds the prevailing upper and middle class standards, cultural expectations, as well as the political tendencies of the 50s. Elena states that  this was Guevara’s choice,  as demonstrated many times  in the movie through his endeavors to interact with the common people they came across in their exploration rather than renting home services or lodging (34). While Granado sought to exchange their skills for food and shelter, Ernesto